Workday DevCon 2024
Workday Devcon is a conference dedicated to developers, where the theme was “The Power to Build is Yours." This event is designed to empower attendees with innovative ideas and practical skills required to construct the future of technology. We built upon the brand established in years past and updated it to feel relevant to the theme. The intent was to make attendees feel empowered to innovative and build on the Workday platform while in a fun and lively atmosphere. Harnessing the power of language and creative elements, we used the brand to create a compelling narrative that resonated with developers. By crafting a unique voice and employing thoughtful storytelling, we engaged attendees on a personal level, making them feel seen and valued. Through interactive activations, fun SWAG, and surprise and delight moments, we fostered connections among attendees, transforming them from mere participants into active members of a vibrant community.








